Madhava Coconut Sugar is pure and unrefined. If you look beyond the coconut fruit you will find the coconut blossom, the source of our organic, Non-GMO and sustainable coconut sugar. Surprisingly, it does not taste a bit like a coconut. Organic coconut sugar is a perfect 1:1 replacement for refined sugar. Organic coconut sugar contains naturally occurring nutrients like magnesium, potassium, zinc, iron, B vitamins and amino acids.