Count on H-E-B Organics bread flour for the perfect rise and texture every time. Its gluten-forming protein content of 12% (on average) means that cinnamon rolls, pizza crust and breads will be a baking success. This organic flour is milled from hard winter wheat, which is a versatile variety. Add this 5 lb bag to your cupboard and enjoy having a bread-specific flour at the ready for rolls and more.