Sello Rojo Short Grain Rice sticks together when cooked and is delicious in every bite. Introduced in Puerto Rico generations ago, this rice is free of preservatives and can be mixed into a variety of dishes. It comes in a 5-pound bag. Sello Rojo is part of Riviana Foods Inc. Committed to consistent quality, Sello Rojo Rice has become a highly preferred brand of rice and is traditionally included in rice dishes such as arroz con dulce, asopao, and arroz con gandules.