Post Golden Crisp Cereal

Golden Crisp was introduced (as Sugar Crisp) in 1949 and is a satisfyingly sweet and crunchy puffed wheat cereal. It isn't jst sweet to eat, it also has all the good stuff, like vitamins and minerals, that make every bowl chill-worthy. Boasting a sweet mascot, Sugar Bear, a chill bear with a cool swagger, coined the brand's tagline: "Can't get enough of that Golden Crisp." Fans connect with Sugar Bear on Facebook and join in on the fun as he shares adventures and wisdom from his sweet life.