Artisanal aromatic rice. Certified gluten free. 100% whole grain or more per serving. wholegrainscouncil.org. Non-GMO Project verified. nongmoproject.org. Easy pour. Loaded with antioxidants & uniquely rich flavor, this specialty rice with floral aroma cooks to a deep purple color. Our Mission: Our focus is to provide the best tasting, highest-quality rice available using sustainable, regenerative farming practices, Our work gives back - to the land, to future generations, and to our communities,...