With crunchy ridges made to stand up to even the thickest dips, Ruffles potato chips bring epic flavor and snack satisfaction to any get-together. Back in the day Chips Were Flat, and that Was Boring. So We Made a Chip that Zigged and Zagged and we shared it with the world. Backyard BBQs Were Never the Same. Ruffles Have Rrridges!® Because when you have ridges, the Crunches are Crunchier, the Dipping Strength Multiplies, and your chips become Ruffles®