Some have described Alfred Peet as the âbig bangâ of craft coffeeâthe one who started it all. When he set up shop in Berkeley back in 1966, he transformed Americaâs expectations of the depth, body, and flavor in our cups. And that pursuit of greatness has never stopped. In 2016 we honored his legacy by taking a bold step ahead. Like Mr. Peetâs pioneering dark roasts, our signature medium roast blend expands the horizon of what coffee can be: vibrant, full-flavored, boldly original, and...