Coffee-forward, wood smoke, and burnt caramel. Faster to you, fresher to brew. Decaf Fresh Roast: The rich coffee character of French Roast comes from a longer, hotter roast, which not all beans can handle and only Peet's has perfected. Obsessed with Fresh: Fresher coffee makes a more flavorful cup. That's why we roast to order & deliver directly to grocery shelves - ensuring we get it to you faster and fresher than anyone else. The original craft coffee. Our Story: When Alfred Peet opened his first...