Say goodbye to pain and itching with Equate Max Strength Lidocaine Pain Relief Cream. Our odor-free maximum strength roll-on pain relief cream is formulated with Lidocaine HCl, which quickly and effectively works to temporarily relieve pain and itching. Simply apply to the affected area no more than three to four times per day. It's the perfect easy-to-use ointment for helping pain-affected areas without irritation. Keep annoying pains in check with Equate Max Strength Lidocaine Pain Relief Cream....