270.4 sq ft (25 m2) 11 in x 5.9 in (27.9 cm x 14.9 cm). 6 double rolls = 12 regular rolls (Based on a brawny regular roll with 50 sheets). 2x more durable so you can use less (vs. leading store brand mainstream towel). Since 1974, the Brawny brand has been an American icon of strength and durability. It is the original, big, tough towel. Engineered to handle the tough messes life can dish out. Giving you the confidence to accept all challenges and inspiring you to be your best self. So, stay strong....