New Orleans original. Est. 1874. None genuine but mine. Inspired by the Crescent city. Perfected by M.W. Heron. Inspired by The Crescent City. In 1874 New Orleans, bartender MW Heron crafted a fusion of fruit & spices to create Southern Comfort. This intriguing blend still captures the essence of the city in which it was born. Contains caramel. 35% alc by vol (70 proof).