Bob's Red Mill Organic Oat Bran Hot Cereal is an excellent choice to start your day in a nutritional and filling way. Creamy with a bit of nutty sweetness, try Oat Bran Hot Cereal topped with your favorite fruits, nuts, seeds, and honey or brown sugar - make it your own! Ready in about 5 minutes on the stove or in the microwave. Certified Organic by QAI.