GOODNESS IS OUR GUIDING PRINCIPLE. We choose what's best for our customers, our farmers, our employees and our planet. It's a tall order, but we wouldn't have it any other way. We're not in the business of making shareholders happy. In fact, we don't have shareholders. We're in the business of cooking delicious, organic vegetarian meals for everyone. We were organic before it was a national certification. So when the U.S. Department of Agriculture decided to create standards for organic, they looked...