Discover a delicious way to support a healthy heart and a well-balanced diet. This flavorful, 100% whole grain brown rice is low in fat, high on taste, and a natural source of fiber. Try our whole grain brown rice in your favorite rice dishes, from rice pilaf and jambalaya to Mexican rice recipes and everything in-between. Wholesome as well as delicious, itâs no wonder UNCLE BENâS rice has been an American favorite since the 1940s