We introduced this blend in 1998 for those who prefer a milder cup. A shade lighter than most of our offeringsâmore toasty than roastyâit was the result of playing with roast and taste profile together for a flavor that appealed to a wider range of palates. Perfect if you want to wake up to a less intense coffee but still want a lot of character, it's light and lively with a soft sweetness. Nestlé uses Starbucks trademarks under licenseStarbucks Breakfast Blend, Medium Roast Coffee, Keurig K-Cup...