The miniature Rockit apple was launched to the world in 2010 from sunny Hawke's Bay, on the east coast of New Zealand. Rockit apples are sweet, crunchy and "distinctively fresh". The fruit, which naturally grows small and features a red blush color, originated by crossing a cultivar from the rose series of apples with a crabapple. The apple is a convenient, natural, NON-GMO, healthy-snack food.