Monk Fruit is naturally sweeter than sugar. So, as with many zero-calorie sweeteners, its intense sweetness is balanced by incorporating another less sweet ingredient, erythritol. Rooted in Brooklyn, the In The Raw® sweetener family business began long before the natural food movement. Since introducing our original Sugar In The Raw® turbinado cane sugar in 1970, we have branched out into other sweetener sources found in nature giving us Agave In The Raw® organic nectar, Stevia In The Raw® sweetener,...