Delicious, quality rice in minutes Minute Instant Brown Rice is classic brown rice known for its nutty flavor and chewy texture. Fast and delicious, Minute Instant Brown Rice contains one ingredient: rice. Plus, it's ready in only ten minutes, so you can spend less time cooking and have more time to enjoy all the moments that happen when you slow down. Minute Instant Brown Rice is cholesterol-free, made without preservatives, Non-GMO Project Verified, and Certified Gluten-Free.