King arthur flour® organic unbleached white whole wheat flour. Milled from 100% u.s.a. Wheat. Naturally pure and wholesome. All the fiber and nutrition of regular whole wheat, with a milder flavor and lighter color. The easiest way to add high-quality whole grains to your baking. Usda organic. Whole grain. 30g or more per serving. Eat 48g or more of whole grains daily. Wholegrainscouncil.org.